Welcome to social media!
This graphic, or LUMAscape from LUMA Partners, is pinging its way around the ‘net, probably both because it’s useful and because it’s not. Be sure to full-screen it to get the total effect.
When you’re asking the question about whether using social media is a good business strategy, the answer is a strong “Possibly.” For the right kinds of content, for the right audiences, it’s actually essential. But — as with any medium — you’ve got to start with a clear picture of what you’re hoping to achieve, in very concrete terms and with specific outcomes. Otherwise, this is the landscape that’s going to greet you, and good luck with that.
Here’s today’s topic for comments: Would you or would you not like to be the person charged with keeping this graphic updated?