“Planning for the future with a rearview mirror” — great phrase that came back to mind today, from a Gallup blog. This is easily one of the bigger besetting sins of working in corporate communications. Sometimes, there’s just no time to innovate. And if you feel like you’re being asked to help with the umpteenth benefits change communication plan . . .
If only you had a trusted communications executive colleague, someone outside the organization, and could just pick up the phone and run the background and plan by them. Not a half-day meeting, not an exorbitant fee. And what you get are some challenges you wouldn’t have anticipated, some new tactics, some new questions to ask. A fresh point of view: a micro consultation.
I cannot tell you how many times I would have found this valuable.
I offer this service. Drop me a line if you’d like to explore a micro consultation for you or your team.