In all of the wide discussion of “business use of social media,” we’ve finally reached a maturation point. The comparisons with Facebook or even LinkedIn are gone. We now have some specific terms of success–collaboration, meritocratic contributions, reduction in email–that point directly to productivity gains. What remains is either to wrestle SharePoint to the ground and bend it to our will, or to actively look for more elegant platforms that sit well on enterprise servers.
McKinsey Quarterly has put out the above video featuring Don Tapscott, who will be part of the World Economic Forum this week and has published an insightful TED book, Radical Openness. He’s making a career midwifing companies from old information flows and barriers to new knowledge pathways.
Implicit in this analysis is the understanding that your workforce is showing up in your organization with expectations for input, collaboration, and access. Does your corporate culture encourage those values or thwart them? And do you understand the changes that will be necessary in traditional, top-down employee communications in order to participate credibly in this new environment?