Got an internal e-mail blast in your upcoming employee communication campaign? Hold that thought.
The death of e-mail has been hoped for and reported more than it has actually occurred; but if current trends continue, next-gen employees are going to continue to turn in the direction of platforms they find more efficient, more effective and less likely to fill an overflowing e-box.
This brief recent item from the Boston Globe is anecdotal but revealing. Among the trends? Declining to put e-mail addresses on business cards. And—surprise—a plea to use the phone, instead. Part of this is natural selection for technology: e-mail was far too skinny a horse to load up with all of the uses to which it’s been put.
Here’s the question: As the trend to personalize technology continues, what technology platforms will employees trust and expect to deliver executive communications? You probably won’t want a 4-minute video of the CEO pushed to your cell phone. Will you mind if it’s a link from your Twitter feed pulled from your mobile app, instead?
Corporate communicators use internal media and platforms because they are there, controllable and measurable. But personal messaging from relevant individuals (managers, team members, liaisons in other departments) seems to be rising in favor and credibility, so much so that some of the other channels are being actively ignored or deleted.
Which leaves you where? How will you test for and determine communications methods that have the highest value for employees?